Winner of the Danske Bank Competition in Digital Concept Development 2017 . 4th semester— Digital Concept Developement Bachelors
Was it Worth it? is a notification based app which through tasks and achievements creates mindfulness within the users spending habits.
For this project we were given the challenge of creating a digital solution that would improve online banking, incorporating mobile phones. Our task was to identify and cover a need that traditional banking was not providing its customers. We were told to have a focus on a younger customer segment, but not to forget about Danke Banks other customers.
User interviews
In order to understand our target group's needs and goals we created two personas, these personas were created from the information we gathered from nine in depth interviews. Findings from these interviews helped identify key aspects of target group's handling of their financial situation and spending habits. The personas represented two key segments of our target group; those who were money savy, and those who were impulse buyers.
Value Proposition Canvas
One of the main take aways we gathered from our finding was that our target group lacked self confidence when it came to their finances. These were young social people who wanted to be in-control of their spending habits, so that they could participate in social activities, save money for large purchases in the future, or so that they could have an overall feeling of self reliance.
SET UP
Connect your bank card to this app, then you are ready to go! After the set up the users purchasing history will be synced to the app. Through users participation, tasks, achievements and ratings this app will create mindfulness within the users spending habits.
At the back bone of this app we have ratings. After a user has purchase an item the app will notify the user that the item is ready to rate. Ratings are simple, the user will indicate how satisfied they were with their purchase by selecting a "smily" face (satisfied, moderately satisfied, or dissatisfied). How often, and when the user will receive notifications is determined by the user in the settings. By asking the user to rate their purchase the user is asked to reflect on the purchase.
Ratings are then translated into visual graphs in the app which represents the users level of happiness of purchasing in specific categories. Insights from user-research have shown that numbers can be difficult to comprehend, thus visuals were used to create a better understanding of their spending satisfaction.
Purchases can also be rated later within the app. Within the Purchases page the user has the option to add notes to each purchase, rename the purchase title, and even change the purchases category. A more detailed description of each category is available for the user to get a better understanding of their spending habits and satisfaction.
Goals
An important part of being self-reflective is being able to see personal progress and success. This will bring a sense of accomplishment and encourage future dedication. Customisation is key. You can choose specific areas to focus on when setting your personal goal. These goals will be related to your satisfaction level of the financial choices you make. They are divided into weekly, monthly and yearly goals.
Locks
The Lock feature will allow you to block your cards purchasing power on a chosen category. For example, the users has realised through using "Was it Worth it?" that they are completely dissatisfied, and even regret purchasing coffee from a specific store. In this app the user can lock this store and it will not allow the user to purchase from this shop. Of course it is possible to unlock with a simple click, however by creating an extra second of reflect before unlocking the user is given time to consider wether or not they wish to purchase from the store. The overall purpose of the lock is to let the user take control over their weak moments and impulse purchasing.
In the account settings the user is able to set the frequency of rating notifications, and how much time after the initial purchase does the app wait before asking the user to rate it. The user also has the ability to disable notifications on certain categories.
Team: Domí Grossová, Kinga Király, Elias Andersen (Team-Co-lead), Fie Fischer Joensen and Aislinn Dillon (Team-Co-lead, design)